The coaching process contains three major phases:

Phase I : CONTEXT → Focus (learn for perspective)
Phase II : CONTENT → Alignment (learn for knowledge)
Phase III : CONDUCT → Performance (learn from experience)
- Entry and Contracting (Framing)
- Developmental Frames (Mental Models/Worldviews)
- Situational analysis (Data Collection & Synthesis)
Phase II : CONTENT → Alignment (learn for knowledge)
- Feedback (Giving and Receiving)
- Exploring Options (Payoffs & Unintended Consequences)
- Planning (Priorities, Goals & Critical Success Factors)
Phase III : CONDUCT → Performance (learn from experience)
- Action Strategies (Experimentation & Pilots/Reflection-on-Action)
- Growth and Renewal (Strategic Insight)
- Execution (Reflection-in-Action)
(Source: The Columbia Coaching Certification Program - Cohort IV, Spring 2010; Dr. Terrence E. Malta - Faculty Director, Department of Organization & Leadership, Teachers College, Columbia University, New York, NY.)